When writing emails to college coaches, it is important to consider your audience. Your emails need to be concise and to the point and not full of superfluous detail. More importantly, emails should be personalized. Generally, don’t just email “Dear Coach”. Since you are responsible for driving the recruiting process, you need to do the research and make the effort.
College coaches really don’t want to get long emails from players saying how “soccer is a part of you” and how you “love soccer with every fiber of your being” and “soccer has always been there for you”. (These are quotes from actual emails by the way.) These things may be true, but when writing to a coach you need to think of your audience. We are looking for important facts like your graduation year, contact info, intended major, references, club/HS team info, and tournament info. We will learn about your personality by talking to you directly on the phone, in person and to your references. So number one, keep your emails concise and to the point.
Secondly, don’t address emails to “Coach”. Put a name on your email. If it is just going to “Coach”, we (coaches) all know that you are sending that email out to 10, 25, or 100 other coaches so we begin to question your sincerity when emails start out like this:
Soccer has been my life long passion and it would be a dream come true if I could continue my soccer career at your university…
You’ll have to forgive all the coaches that received that in having difficulty believing the credibility behind that email.
Below is an example of a great email to send. First it is addressed to the specific coach, the player did some research and identified a major that was at the school in question contact info was given for the player and coaching reference as well as dates, times and locations for games.
Dear Coach Jones:
My name is Mary Smith. I am a senior at Plainfield High School. I play on my high school soccer team and I also play on FC Soccer as a defender.
I have not yet made a decision on a college for next year. I am planning on majoring in Elementary Education. I have been researching colleges in the tri-county area. I have visited several and have been in contact with their soccer coaches. I came across your school and I am interested in learning more about the program and your soccer program. I am going to plan a visit over the next couple of weeks.
I will be playing in the one-day tournament at Kirkwood and would like to invite you to watch me play. I am a defender wearing jersey #77. I will include our schedule at the end of this email. You can contact my coach Mr. Jackson at 610-555-1212.
Thank you for your time and hope to see you on the field.
C – 610-555-1234
H – 610-555-4321
10:30 a.m. – FC Soccer vs. Nationals FC – Field #7
2:15 p.m. – FC Soccer vs. Central SC – Field #5
This is great- clear and concise, addressed to the coach, research was done on the school, contact info included, reference info and time/date/location to watch the player play.
When you are going to a tournament and there is a last minute schedule/cancellation, it is OK to send a mass email to all the coaches on your list with updated info. It shows you are making the effort to get them information that they need.
The bottom line is this— Always consider your audience when you are sending emails. Make things clear and concise because coaches’ time is valuable. Do your homework! Just like the rest of the world, coaches like to get personalized email, not spam so take that extra effort- it goes a long way.
As always, thanks for reading. Leave a comment down below or drop us a line at firstname.lastname@example.org with questions or comments.