Emailing College Coaches

One of the best ways to get yourself noticed by NCAA Division III college soccer coaches is to email them and let them know that you are interested in their school.  This can start off the recruiting process and put you as a player on the radar for a college coach.  The key is to write effective emails.

When you write, remember your audience.  College coaches are inundated with email from recruits, players, administrators and the like.  So you need to be clear and concise as a writer;  think of each word as costing you money and you don’t want to have spend more than necessary.

Coaches don’t want to get long emails from players telling them how “soccer is a part of you” and how you “love soccer with every fiber of your being” and “soccer has always been there for you”.  (These are quotes from actual emails by the way.)  These things may be true, but when writing to a coach you need to think of your audience.  D3 coaches are looking for important facts like your graduation year, contact info, intended major, references, club/HS team info, and tournament info.  They will learn about your personality by talking to you directly on the phone, in person and to your references.  So number one, keep your emails concise and to the point.

Secondly, don’t address emails to “Coach”.  Put a name on your email.  If it is just going to “Coach”, coaches all know that you are sending that email out to 10, 25, or 100 other coaches so they begin to question your sincerity when emails start out like this:

Dear Coach-

Soccer has been my life long passion and it would be a dream come true if I could continue my soccer career at your university…

But here is an example of a great email received from player.  First she addressed it directly to the coach, second she did some research and identified a major that she wanted to study and then she gave contact info and when/where to see her play.  (Info was changed to protect student’s identity.)

Dear Coach Brodovsky:

My name is Mary Smith.  I am a senior at Plainfield High School.  I play on my high school soccer team and I also play on FC Soccer as a defender.

I have not yet made a decision on a college for next year.  I am planning on majoring in Elementary Education.  I have been researching colleges in the tri-county area.  I have visited several and have been in contact with their soccer coaches.  I came across your school and I am interested in learning more about the program and your soccer program.  I am going to plan a visit over the next couple of weeks.

I will be playing in the one-day tournament at Kirkwood and would like to invite you to watch me play.  I am a defender wearing jersey #77.  I will include our schedule at the end of this email.

Thank you for your time and hope to see you on the field.

Mary Smith

C – 610-555-1234

H – 610-555-4321

10:30 a.m. – FC Soccer vs. Nationals FC – Field #7

2:15 p.m. – FC Soccer vs. Central SC – Field #5

This was great- clear and concise, addressed to a specific coach, she did some research and knows the major, gave her contact info, and when/where to see her play.  The only thing  needed from her is contact info for references.

Important Exception-

When you are going to a tournament and there is a last minute schedule/cancellation, it is OK to send a mass email to all the coaches on your list with updated info.  It shows you are making the effort to get them information that they need.

The bottom line is this—-Just like the rest of the world, college coaches like to get personalized email, not spam.  So take that extra effort- it goes a long way. This should give you some do’s and don’ts when sending out emails to college coaches as part of the recruiting process. Make things clear and concise because their time is valuable.


About d3recruitinghub

Soccer coach, trainer, business analyst, & project manager.
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