We are in the age of Social Media! Like it or not, Facebook, Twitter, LinkedIn, YouTube, Pinterest, Tumblr, Instagram, Google+, Reddit, Flickr, Vine, and Meetup are all here and don’t look to be going away any time soon. We are constantly bombarded with messages of “Follow us on Facebook” or so-and-so Tweeted this or folks just posting their pictures on Instagram.
You can also add Snapchat to that list of Social Media sites. Snapchat was developed in 2011 by a team of Stanford students and is a free social media app that allows you to take pictures or videos, customize them, and then send them to your friends. One unique feature is that the sender decides how long the picture will stay up on the site— it could only be for 10 seconds, 20 seconds, 30 seconds, etc.
Snapchat is new, it is exciting, so of course it has become popular among young people, including high school students. So naturally, colleges are now using Snapchat as a recruiting tool for high school students.!
NBC News had a recent article on this titled “Colleges Use Snapchat to Attract Prospective Students”. (Click on the link for the complete article.)
Because of the temporary nature of the photos and videos taken, the article states it is “enabling colleges to create a sense of exclusivity and urgency”. Moreover, “schools are finding they lead to lasting results. Earlier this year, the over-the-top bench celebrations of the Monmouth University basketball team — featured on the school’s Snapchat account — not only led to coverage on ESPN, but also thousands of new fans.”
So of course the athletic departments are taking it to it as well….and seeing results!
From the article- “When you post a tweet, maybe 1,000 of your 5,500 Twitter followers will look at it,” said Gary Kowal, Monmouth’s assistant athletic director for communication and new media. “Whereas if you post something on Snapchat and you have 2,000 followers, you’ll get 1,900 views.”
And the target audience agrees. Here is a quote from a high school senior in New Jersey:
“I would say almost every high school student has Snapchat,” said Pat McGowan, a senior at Middletown (N.J.) High School North. “Many students check Snapchat hourly. It basically allows you to see what goes on at the college almost live, so it’s definitely effective.”
One of the other unique features about Snapchat is that is has geofilters. The geofilters will let you share your location with the photos or videos that a user posts when using the app. From Drake University and the University of Michigan:
“…Drake University used a geofilter to connect with potential students attending the state high girls’ basketball championship in Des Moines, Iowa, overlaying an image of the school’s bulldog mascot onto Snapchat images from the event. And during the recent commencement ceremony at the University of Michigan, parents and graduates could choose from three custom geofilters when posting pictures; over the course of six hours, the filters were used 2,200 times, resulting in more than 100,000 views.”
The bottom line is this— Social Media platforms, including Snapchat, are here to stay! There are certain to be new ones coming in the future as well. For high school athletes, it is another source for you and your families to get information about a school.
Don’t forget— D3 Recruiting Hub is partnered with COLLEGE COACHES ONLINE!
COLLEGE COACHES ONLINE is a tool for high school students to find contact information for college and university athletic programs throughout the United States. COLLEGE COACHES ONLINE will provide a high school students with the coaches name, email address, phone number, mail address, school’s website, athletic department website, academic rating for the school, tuition price, and more.
For more info, go to: http://www.collegecoachesonline.com
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